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The story of A Vida Portuguesa (The Portuguese Life) unfolds as we rediscover and recreate the very best of Portuguese production. Based on a traditional know-how that has been passed through generations, involving a great deal of handwork and keeping their old style packages. Designed by and for the Portuguese, they continue to speak to our hearts. This is a story of respect for those who sell, who purchase and the goods that are traded. We like to call it "delicate trade".

The brand A Vida Portuguesa is born, replacing A Casa Portuguesa brand

The Lisbon shop opens in the Chiado neighbourhood: 11 Rua Anchieta

The ceramic swallows, using the original Rafael Bordallo Pinheiro molds, are relaunched as an A Vida Portuguesa exclusive

The "Sticking Swallows" created by A Vida Portuguesa are launched

Eight vintage Viarco pencil packages ("Watercolour", "Girl with Doll", "Boys with Balls Soap," "Boys With Cat," "Boys and Sheep") are relaunched as an exclusive A Vida Portuguesa

Secla Vintage line of mugs and jugs is launched

Voted one of "10 most original shops in town" by Time Out Lisbon

A Vida Portuguesa line is expanded with exclusive products: 
A collection of 15 Confiança Soaps "Confident Portuguese" 
"Lisbon by Night" 3 soap box by Ach Brito 
A Vida Portuguesa notepad by Serrote

A Vida Portuguesa is a Mercury Prize Finalist in "Best Trade" New Concepts 

A corner with a selection of A Vida Portuguesa products opens in Casa das Histórias - Paula Rego Museum

The Porto shop opens in the Clérigos neighbourhood (downtown), in partnership with Ach. Brito 

The online shop opens, selling to the world, in partnership with Feitoria

The Exclusive Collection of Six Emílio Braga Notebooks is launched 

Monocle magazine names Catarina Portas one of its "Heroes" for 2010, worldwide people who "deserve a bigger stage" 

A Vida Portuguesa in Porto is the first Portuguese shop to join Wallpaper's Magazine Retail Directory, a selection of 22 worldwide shops, listing "the Year's Most Innovative Retail Design Discoveries" 

Retail for the MoMA (Museum of Modern Art) of both New York (USA) and Tokyo (Japan), supplying different products for the project "Destination Portugal" 

Retail of ceramic swallows fot the Portuguese Pavilion in the 2010 World Expo in Shanghai, China 

The first temporary store, A Vida Republicana (The Republican Life) opens as a part of the exhibition "Long live the Republic!" (within the Celebrations of the Portuguese Republic Centenary) in Lisbon.

Exclusive "Republic" products are launched: an Ach. Brito Soap, a CRERE Republican Bust, a Republican moustache for young customers, a 5th of October commemorative plaque and a selection of  themed stamps 

Throughout the summer two more A Vida Republicana stores opened in Terreiro do Paço square 

Wallpaper magazine names Catarina Portas one of the "bright young things" shaping the future

A Vida Portuguesa is one if the 15 brands selected worldwide to be a part of the Monocle Christmas Market in London.

"Delicious Chocolate for Tourists" is launched, from a partnership between A Vida Portuguesa and Regina, recovering charming old labels with illustrations from the Estoril and "Sunny Coast".

Opening of the Home Ware shop in Largo do Intendente, Lisbon. We fulfill the dream of broadening our offer, and range of suppliers, to the home department.

Opening of new store

The Design Office within A Vida Portuguesa, created to produce more exclusives for the brand is founded with Kathi Stertzig and Álbio Nascimento.

A Vida Portuguesa opened a new store in Lisbon, at number 2 Rua Ivens, in the Chiado area.