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The Semogue Shaving Brush Factory keeps running in the same building in Granja where it was founded in 1955. A family business, Semogue remains faithful to a craftsman-ship that allows it to produce the best and the most refined traditional brushes, made out of badger hair for the Excelsior brand (that can last 10 years of daily use) or the more common natural bristle (3 to 4 years). The perfect tools for men who love rituals and know that a suave massage on the face can make all the difference in the delicate operation of daily shaving.