It will go down in history as the brand that turned inconspicuous toilet paper sexy. As a brand, Renova was founded in 1818 when the first sheet of paper was developed nearby the Almonda river. In 1943 it was purchased by the current owners and, nowadays, one of the European leaders of mass consumption goods, it specialises in household hygiene products such as toilet paper, kitchen towel, napkins, facial or pocket tissues. With its in-house research centre, sophisticated advertising campaigns, the ability to create innovative products and a pioneering commitment towards the environment, Renova is a brand Portugal can be proud of. In 2005, it has launched its black toilet paper worldwide. It can be found in the pages of the international press and in the toilets of the most distinguished restaurants and hotels around the globe ever since.