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A Vida Portuguesa was born from an investigation of the then journalist Catarina Portas into old Portuguese products: those that had been around for decades, that have kept their original packaging and that are still made involving an important dose of manufacture.

In November 2004, these products were gathered in boxes according to different themes and the brand Uma Casa Portuguesa was launched. Later, in May 2007, the brand was reborn as A Vida Portuguesa in the Chiado neighbourhood, Lisbon.

Our best showcases are our stores, located in centuries-old and fully preserved commercial spaces; they amaze anyone who visits them and receive praise from the Portuguese and international press. We also resell our exclusive products to various stores in Portugal and abroad.

From the beginning, we have established partnerships with several Portuguese brands, in order to develop exclusive AVP products: soaps with Ach. Brito and Confiança, swallows with Bordalo Pinheiro, pencils with Viarco, ceramics with Secla, notepads with Serrote, notebooks with Emílio Braga. This is our most interesting and ambitious initiative: it involves research, creation, development and promotion of good quality brands and touching products; the praise of Portuguese production.

We were born from the belief that there is a future for Portuguese products. The many shops that, nowadays, throughout the country, draw inspiration from our concept and discover or rediscover Portuguese brands, are proof that we were right. Good thing, because expanding the market and ensuring the survival of these factories has always been our primary objective. However, nowhere are the products as many and as beautiful as in the A Vida Portuguesa stores. The only and the original one.