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The sweet smell of chocolate started spreading in the Alcântara neighborhood of Lisbon with the arrival of the first Regina factory in 1928. The brand reigned over the Portuguese chocolate market, launching products that became part of our collective memory, such as milk or fruit-flavored chocolate bars. It also created the thrilling “Fortune Chocolate Box” – in which each hole leads to a sweet surprise! - and the iconic umbrella shaped chocolates. In 1970, 500 workers produced 15 tons of Regina products on a daily basis. However, the company started to lose ground in an increasingly competitive market and the unit closed down in the 1990s. The brand was bought by the old rival Imperial, moving production to Vila do Conde, and coming back on the market in 2002, with huge success.